Beyonce is expanding her brand and purse by launching a new fragrance called Heat in February 2010 that has notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.. Here's what she had to say to WND about it:

“This was my first time starting from scratch, although I’ve worked with a few other fragrance projects,” said Knowles, who has also been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Diamonds. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”

“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles with a laugh.

“A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” she noted; both colors frame the bottle. “So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.”

The bottle is red and gold, her fave colors, and it is supposed to look like it is on fire and both vintage and timeless. The Beyoncé Heat lineup includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24.

Industry insiders expect this fragrance will be a $100million venture…you can read the full interview at WWD

Say what you will about Beyonce you have to give it to her and her management team for how smart and hard they work on Beyonce's business and Brand. Good for her.

In other news here parents have released a press statement to AP confirming their divorce
 

“The decision to end our marriage is an amicable one. We remain friends, parents, and business partners,” the couple said in a statement provided to The Associated Press. “If anyone is expecting an ugly messy fight, they will be sadly disappointed. We ask for your respect of our privacy as we handle this matter.”

Even if it were to get messy i'm sure they will keep it quiet and outside of the press, thats a good thing.