Separate Jennifer Lopez The Brand From J-Lo The "Artist", This Is What You Find.

Jennifer Lopez aka J-Lo hosting and performing on SNL.

Jennifer Lopez – “Starting Over”

      

Jennifer Lopez – “Pieces”

      

Yikes. If that is what is considered great live performing, aren't we are in trouble. J-Lo performed two new songs off her new album while hosting SNL, both performances where mediocre, it would do J-Lo better next time to find the key in the song. Just a thought. I guess its true what they say “Jack of all trades & master of none”. J-Lo's “restaurant” died, “fashion” line died, so has her movie career, with this SNL “performance” it appears her music career maybe going the way of her “other” careers.

Always fascinating watching “stars” created wholly by a marketing machine… talent be damned, as long as they are pretty and have minimal talent they can be sold.........  as soon as the machine fades, you get to truly appreciate what “marketing/branding” people can do in creating a brand and getting people to believe in something they'd otherwise not think twice about… kudos to them.

True talent died in the 80s.

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